The town centre or main square in any Mexican village or city is historically called its zocalo. Originally this was a local meeting place with crude band pavilion, benches for courting, and bare dirt playing field. These days the zocalo is paved, lit up, commercialized, and even called the more modern jardin ("garden").
On Isla Mujeres, the zocalo is still the community action spot day or night. It is bordered by the city hall, the cathedral, the basketball court, the main grocery store, a performance stage, and cart vendors of everything from DVD's to flan. Talk about location, location, location.
Yesterday alone the zocalo held a basketball tournament, wedding (check out the bridesmaids' dresses!), food court, book fair, and the beginning of the processions for the Virgin of Guadeloupe. Half the island population showed up for one or all of these. I passed on the DVD's but the flan was yummy.